Most people are attracted to business ownership because it provides independence of action, freedom of decision making, and flexibility of time. Franchising paves the simplest path to business ownership. While some people easily cross the entrepreneurial bridge, others stand watching from the sidelines. The biggest difference lies in their approach. The former group uses a structured approach, while the latter throws darts on a board. This book will offer you a framework for following a structured, successful approach to franchise business ownership.